Course
The Master in Creative Direction is a wide and deep program created to shape the newest and highest evolution of the Fashion Designer. This is how you become a Creative Director.
This individual leads a design studio, the identity of a fashion brand and special projects with the typical sensorial and conceptual approach required from art management.
With an eye on activewear and a hand on luxury athleisure, take your design to the next level.
The Master in Creative Direction is based on three main areas: Design, trend and cultural research resulting in a fully visualized concept; Brand, market analysis resulting in brand identity strategy and Communications, the creation of written, visual and motion content delivered by a team.
This intensive specialization program gives students access to internship opportunities. It is run by teachers and guests from the industry who are dedicated to reviewing one-to-one student progress. The final project is a concept book that will be featured in a design installation at Villa Favard in front of a jury.
The course includes a total of 700 hours of instructional activities and grants 80 Polimoda credits. The acquisition of credits is contingent upon passing individual subjects.
This course is completed with the possibility of an internship in a fashion company.
Mentorship
Mentors share tools, guidance, motivation and resources with students throughout their program. They play an important role in the professional lives of young students.Â
Felipe Oliveira Baptista
Creative Director
Felipe Oliveira Baptista, born in Portugal in 1975, is a celebrated fashion designer whose career spans over two decades across various esteemed fashion houses.
As the Artistic Director at Kenzo and Creative Director at Lacoste, Felipe rejuvenated these iconic brands with his innovative designs. His versatility shone through in his collaboration with Nike and a signature capsule collection for Uniqlo. He co-founded FELIPE OLIVEIRA BAPTISTA, where he served as Artistic Director, blending contemporary design with artistic expression.
Felipe’s influence extends into the art world with notable exhibitions like Unfolding at Untitled19 Gallery in Paris and a retrospective at MUDE in Lisbon. His collaboration with artist Julião Sarmento and the photography book Lisboa highlight his artistic versatility.
Recipient of several accolades, including being named Comendador by the President of Portugal and winning the ANDAM/LVMH Fashion award twice, Felipe’s early success at the Festival International des Arts de la Mode d’Hyères set a precedent for his career. His work exemplifies the fusion of creativity with practical design, establishing him as a dynamic and respected figure in the fashion industry.
Curriculum
The curriculum of the course includes a range of subjects that will help students develop their skills and knowledge in the field. Some of the key topics covered include:
- Design
- Fashion Business & Management
- Brand Management
- Fashion Culture
Requirements
In order to be eligible for this course, you will need to be selected after the admission process.
During the application you are required to upload a Portfolio including an overview of your previous work with samples and photos.
Basic requirements are:
- Curriculum Vitae (CV) with motivation letter
- English language proficiency
- Bachelor’s degree (or equivalent) or professional work experience in a related field
Careers
A career as a Creative Director is built through talent, tenacity and connections. The students with the best CVs, consistent progress and impressive final projects are offered contacts with companies, wide exposure in Polimoda’s official communications and Linda Loppa’s tutorship.
Student works
